Gift Connect was an MVP for an ad platform. My job was to work with Belgrade team to create information architecture and wireframes, for the team to better estimate the scope of the project.

Skillset

Information Architecture

From the detailed (but too often changing) spec document, I created a solid information architecture based on hierarchical and sequential structures – sitemap, admin sections and multi-step wizards.

Wireframes

Fate got us into PDF wireframes, where I assembled over 40-page long document detailing every screen and its states. Regardless of my Illustrator skills, this was extremily difficult to manage.

Don't spend three months on "The Spec" document and detailed wireframes. Instead, spend half that time finding problem/solution and product/market fit, through rapid prototyping and customer development, design thinking or Jobs to be Done processes – either one will be really helpful.

Screenshots

Gift Connect (at this time, AllStar Admin) wireframe.

Dashboard that onboards you into creating your first promotion.

Gift Connect (at this time, AllStar Admin) wireframe.

One of the steps in the wizard showing optional sub-content.

Gift Connect (at this time, AllStar Admin) wireframe.

Managing codes: status, search, two creation options, pagination.

Gift Connect (at this time, AllStar Admin) wireframe.

Interactive responsive template editor. By far the most complex area of the app.

Gift Connect (at this time, AllStar Admin) wireframe.

Grid-view of cards. After so many iterations with PMs and the client, this could've been more optimal.

Gift Connect (at this time, AllStar Admin) wireframe.

Basic reports area.

I can help you build or fix your product.

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